Strategic Visuals

Turning complex economic arguments into visuals jurors understand—and verdicts lawyers win.

Antitrust litigation presents a unique challenge in the courtroom. These cases are often dense, abstract, and heavily rooted in economic theory—market concentration, competitive effects, efficiencies, pricing elasticity, and statistical modeling. While these concepts are critical to the legal analysis, they are far removed from the everyday experiences of jurors.

The risk is clear:
if jurors cannot understand the story, they cannot be persuaded by it.

That’s where strategic litigation graphics—and the right trial support partner—make the difference.

At TrialSupport.us, we help trial teams transform complex antitrust arguments into clear, compelling visual narratives that jurors can follow, retain, and trust.

View our graphics portfolio at www.trialsupport.us/graphics.

Schedule a complimentary 15‑minute consultation:

Book time to meet with me

Turning Markets into Maps Jurors Can Understand

One of the most effective tools in antitrust cases is geographic visualization.

Maps allow jurors to see competition rather than struggle to imagine it. With thoughtfully designed graphics, TrialSupport.us helps illustrate:

  • Market density before and after a merger
  • Entry or exit of competitors over time
  • Geographic expansion using arrows and motion
  • Competitive intensity through color gradients
  • Brand presence using recognizable company identifiers

“Before and after” maps are particularly powerful, allowing jurors to instantly compare market conditions pre- and post-transaction without relying on abstract testimony.

Use Graphics Strategically

TrialSupport transforms complexity into clarity with powerful visual exhibits and timelines. Strategically placed graphics sharpen your narrative, anchor key arguments, and leave a lasting impression on judges, juries, and arbitration panels when it matters most.

Control the Flow

TrialSupport uses strategic progressive reveals to present one fact at a time, guiding juror focus and reinforcing key arguments. This controlled delivery prevents premature conclusions, minimizes distractions, and strengthens the clarity and impact of your case narrative.

Optimize for Every Screen

TrialSupport optimizes every presentation for any courtroom environment—

whether projecting in 4:3, displaying on 16:9 monitors, or showing evidence without a jury with everyone closeup to a 24 inch monitor. Our precision formatting ensures clarity,  readability, and persuasive impact from every seat.

Collaborate in Real Time With PowerPoint Online

Don’t lose version control. TrialSupport technicians use PowerPoint Online in the secure Microsoft cloud to collaborate in real time with Associates and Attorneys, enabling seamless updates, instant revisions, and synchronized presentations that keep legal teams aligned from preparation through courtroom execution. Final version is saved to a local laptop for offline playback.

Top 4 Custom Slide Types

TRIAL-READY RESOURCES

For your trial team

Download our FREE multi-point pre-trial readiness checklist and TrialSupport Services Guide.